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		Trike Wars: The Battle of Three Trike and Sidecar Show
DATE		August 1-8, 2008
CITY / STATE		Sturgis, South Dakota (SD)
DESCRIPTION		Steven Tyler of Aerosmith will be making an exclusive appearance at Thunder Road to support his new line of Redwing Motorcycles and meet the bikers. Thunder Road will be the only stop in Sturgis for him so if you are an Aerosmith fan or want to meet Stephen, be sure to stop by. Michael Lichter’s famed motorcycle-themed art exhibit will also make Thunder Road its home again this year. The exhibit, titled “Stay Gold,” focuses on garage builders and artists who maybe haven’t seen much or any of the limelight but still produce breathtakingly detailed work in the same spirit as the late Johnny Chop. Thunder Road will also be home U.S. Smokeless Tobacco and Eric Gorges of Voodoo Choppers. This will be the culmination of the online Cope Chop Shop contest where 5 winners will be chosen and flown to Sturgis. On Friday one of those lucky winners will be selected and will get the opportunity to have Eric build him his dream bike, which will be unveiled in Daytona. Thunder Road will also be home to some of the top names of the tattoo industry. H2Ocean Art Fusion Experiment will take place throughout the week. This will be a session where artists get to work together on stage and produce a collaborative original piece of art that will then be auctioned off for charity. On Wednesday Ami James will be hosting the “Art of Tattoo” tattoo contest where the public will be encouraged to participate and show off their ink. New this year will be three industry sessions open to the public where the audience can watch top names in the industry talk about the hottest topics, from the history of motorcycles to how Rock and Roll has influenced custom bike builders. This is sure to be a groundbreaking live event that will allow the public to see a new side of industry icons as they talk about today’s top issues and trends.  About Thunder Road Located 3 miles east of Sturgis on Highway 34, Thunder Road is hard to miss. With six acres of paved vending space full of high-end, custom, aftermarket vendors and the nearly 40,000 square foot Thunderdome, Thunder Road is the “Custom Capital of Sturgis Bike Week.” During the course of the week, Thunder Road is host to the most custom-bike themed events in Sturgis. In conjunction with all the events, Thunder Road will have the best attractions around, including Miss Sturgis and the Girls of Sturgis Bike Week (who will be autographing free calendars), as well as even more great entertainment. Thunder Road is a part of the Glencoe Nation and is located directly in front of the Glencoe CampResort, the host of Rock’n the Rally. There’s something for everyone at Thunder Road. And, of course, there’s plenty of free parking! For more information about this event, please see below.
EMAIL		info@riseaboveconsulting.com
CONTACT NAME		Ken Conte
PHONE		970-227-3588