JIM McCASLIN TO RETIRE FROM HARLEY-DAVIDSON

MILWAUKEE, February 10, 2010 -- Harley-Davidson, Inc. (NYSE:HOG) has announced the retirement James A. McCaslin, Executive Vice President, Corporate Product Planning, effective April 30, 2010.

McCaslin, 61, served as President and Chief Operating Officer of Harley-Davidson Motor Company from 2001 to 2009. He joined Harley-Davidson in 1992 as Vice President and General Manager of the Company's York Vehicle Operations.

"Jim has served in several key Motor Company leadership roles and we thank him for his dedication and many contributions. He has tremendous passion for the brand and the products, and we wish him many great journeys ahead on the seat of his Harley-Davidson® motorcycle," said Keith Wandell, President and Chief Executive Officer of Harley-Davidson, Inc.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial Services (HDFS), Buell Motorcycle Company (Buell), and MV Agusta.