K&G Cycles Business Model Spells Success‏


k&g cycles business model spells success‏

Lawrence, Kansas-December 16, 2009-Founded in 2006 by George and Kyle Marakas, K & G Cycles was born out of the pair's love of motorcycling and a desire to turn their hobby of restoring antique bikes into a business. With the advent of K & G Cycles Web store in February 2009 they have successfully created a revolutionary approach to online merchandising without sacrificing their personal touch or passion for the industry.


Since its inception in 2006, K & G Cycles has been developing one of the industry's most exciting new concepts in motorcycle parts retailing. With 900 categories of parts from over 200 manufacturers and 5 major motorcycle parts distributors, motorcyclists can find everything they need all in one location. In addition customers are rest-assured that when purchasing parts from K & G Cycles that they are dealing with a legitimate and reputable high tech business with a true mom and pop-type mentality.


Driven by the idea of creating a new kind of shopping experience within this marketplace, George and Kyle have developed a way to leverage pre-established relationships with a number of distributors to better serve the biker community. By carrying almost every V-twin part imaginable they have streamlined the buying process while still offering competitive pricing and great customer service.


K & G's philosophical approach to online merchandising includes low overhead and great service. Their business model allows them to bring the widest variety of parts from a number of one-of-a-kind unique vendors at great prices. In order to reduce their costs, they warehouse every one of their products with their vendors until the product is sold. They are then able to pass their savings on to their customers and keep prices low. K & G Cycles is constantly pursuing new products from unique vendors that may be too small to interest the big wholesalers and distributors but are of interest to consumers. They are able to form relationships with distributors and work together to build a customer base. This is what makes K & G Cycles unique from its competitors and valuable to its customers. Hoping to one day become the "Amazon.com" for motorcycle parts and accessories, it's inevitable that customers will eventually realize that if K & G Cycles doesn't have it, it probably doesn't exist.


However, K & G Cycles' progressive business model in no way has taken away from the personal touch that the Marakas' find so vital in operating a successful business. Despite warehousing products with vendors, K & G Cycles also has a 2,000 square foot custom shop that is open to customers by appointment. They currently have seven employees and are available to their customers seven days a week. They have acquired 1.7 TB of info on their product database and their web site is currently being serviced by 4 large servers. They are also members of the BBB of Kansas, SEMA and MDA.


The only factors that separate them from any brick and mortar business is their proven business model which simply results in lower prices for customers and superior customer service. K & G Cycles is proudly owned and operated by motorcyclists who are committed to bringing bikers the largest selection of quality parts at the best prices available. If customers cannot find the parts they are looking for, the staff at K & G is always happy to help via phone, e-mail or Skype. For more information about K & G Cycles, please call (785) 542-9227 or visit them on the Web at www.kandgcycles.com.


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News ID Number: 289